Identify Bots: livestock lifecycle management for farmers

A livestock management mobile app that lets farmers track each animal's full lifecycle - ancestry, weight history and medical interventions - with reporting through a web portal.

The challenge

A farmer needs the full history of every animal, but lineage, weight over time and medical interventions tend to live in one notebook, a different notebook, and somebody's memory. When a breeding or selling decision comes up, that history is exactly what you need and the hardest thing to reconstruct.

What we built

• A mobile app farmers use in the field to manage their livestock and track the life of each animal.
• Lifecycle tracking covering ancestry, weight history and medical interventions such as dips, inoculations and surgeries.
• A web portal that turns the captured data into various reports for herd-level insight.

The outcome

Each animal gets a single, growing record that farmers build up from their phone, right where the work happens. Lineage, weight trends and medical history are no longer scattered, and the web portal turns that day-to-day capture into reports the farmer can actually act on.